Irrespective of the objectives of your business web site, a few basic principles should be applied to ensure that your site is effectively reaching its target audience. Design: Montana Publishing takes pride in its effective use of the current HTML language to create web sites and pages that are not only visually appealing but that are technically sound as well. We believe that single-colour or subtle backgrounds that do not interfere with the foreground text is one of the primary components of superior site design. Attempting to 'jazz' up a site with loud background images works only to distract the visitor, causes eye fatigue and eventually encourages them to leave your site. We design graphics that are easy to read and easy to use. By working with colours that complement one another, in conjunction with any of the client's existing marketing materials, we develop sites where text, graphics and logos work together to provide a visually appealing web presence. Layout: Easy navigation throughout the site is also very important. If a visitor cannot find an order form or email link, they often become frustrated and opt to leave in search of a site that is easier to navigate. A key to sound layout is to be able to bring a visitor to the most remote pages of your site and have them feel that they are only one 'click' away from home. A web site can make a small, two-man organization look like a multinational corporation if the site's content is organized and easy to navigate. Alternatively, a large company's web site can be useless if it fails to meet its objectives by properly encouraging visitors towards the ultimate goal, whether it be sales, requests for information, subscription inquiries, etc. We would encourage you to review our portfolio and to email us if you have any questions about our design philosophy. If you would be interested in receiving a written Proposal via land mail, send us your request using our online form.